Sh Harmohinder Singh Pahwa was a director of Avon group of companies for more than 40 years looking after Sales. The present factory location 9-11 R,Industrial Area B, Ludhiana, is the Original place from where AVON CYCLES was started and operated Gradually AVON CYCLES expanded its manufacturing units in various places.After the mutual family division, Sh Harmohinder Singh Pahwa got possession of this unit alongwith Brand name AVON for making Bicycle Parts under AVON BICYCLE COMPONENTS PVT LTD having Directors of close family members
In the year 2002 Mr Pahwa felt the necessity of manufacturing complete Bicycle by using his vast experience of 40 years with AVON CYCLES
As per mutual consent among all the members of Pahwa family specially AVON CYCLES, Mr Pahwa started NOVA Brand complete bicycle under a partnership firm NOVA BICYCLE INDUSTRIES in the same premises and started manufacturing and selling of NOVA Brand complete Bicycle in addition to supplying of Bicycle Parts in AVON Brand to AVON CYCLES LTD,G T Road,Ludhiana,the main cycle unit. The partners of NOVA are same as Avon Bicycle Components Pvt Ltd
NOVA Factory is spread over 9000Sq Yards at 9-R Industrial Area “B” Ludhiana consisting of Plant,Machinery,Production area, Research and Development wing,Packing Area,Stores for Raw material , Finished products, Testing Labs etc. Frame,Fork,Chains are ISI certified by BIS,Govt of India
The company has gradually increased Production level from 5000 to 20000 Bikes per month The strict quality control system adopted by the company established the product on high quality segment and no of Model increased from 8 to 56 Apart from Sales in India &Export Market, NOVA is supplying Bicycles to various State GOVT namely Punjab, Rajasthan, Chattisgarh, Maharashtra, Gujarat, Andaman & Nicobar Island, Assam.Jharkhand etc It is an another feather in the Crown that, NOVA is the only SSI unit that has been ranked in the approved list of GOVT of Gujarat along with four Large scale company namely HERO,AVON,T I CYCLES& ATLAS. In 2016, Govt of U.P. has also included name of Nova in their approved suppliers List
Nova is the First Company to introduce improvised packing style of bikes in the domestic market which is highly appreciated. In the month of March2010 within a span of 7 years the company has crossed sales of One Million Bicycles and the Turn over has crossed 42 crore Company has modernized its Enamelling and Phosphating Plant for better finish and durability
In the month of June 2005 the Company was awarded ISO certification from DNV
The goal as a company is to have customer service that is not just the best but legendary.